Hey, parents. Let’s talk about the one event that makes us feel seen, heard, and spoiled: Forever Mom & Baby Expo (FOMBEX). Yep, it’s back! It’s happening July 3 to 6, 2025, at ICE BSD City, Hall 3A.
If you’ve never heard of it, FOMBEX is like Disneyland, but for moms, dads, babies, toddlers, and even your super-picky preschooler. Think diaper deals, stroller test drives, free samples (yes, real ones), expert talks, and a safe space where nobody blinks if your kid is screaming mid-snack. This is your one-stop weekend plan, trust us.
What is FOMBEX? (AKA: Baby Paradise)
FOMBEX stands for Forever Mom & Baby Expo, a yearly mega-event that brings together everything parents could need, plus a few things you didn’t even know existed but suddenly must have. It's built for families, especially those in the thick of babyhood, toddler tantrums, and the occasional sleepless night.
Over the years, FOMBEX has grown from a small, cozy gathering into a full-blown, stroller-jammed, snack-stuffed parenting paradise. In 2024, it pulled in over 40,000 visitors and hosted more than 300 brands. That’s not a typo. Forty. Thousand. People. And this year? They’re going bigger. Organizers are expecting around 400 exhibitors, including shiny new names from abroad, so your favorite local brands might be joined by some international stars.
The event comes in two flavors. There’s FOMBEX Market, a mall-based pop-up where you can grab deals in a smaller space. Then there’s the main event: FOMBEX Expo, held at ICE BSD. That’s the one with all the bells, whistles, and balloons. If you can go to just one? Go to the Expo. Full stop.
Why Parents Keep Coming Back
Because it’s not just some massive baby bazaar — it actually feels like it was made by parents, for parents. The setup is thoughtful in all the ways that matter. The walkways are wide enough for double strollers. There are nursing corners that aren’t shoved behind curtains. Diaper-changing spots are clean, easy to find, and stocked. Even better, if you’re pregnant or wearing a baby, most booths will wave you forward with a smile. It’s like someone finally understood how chaotic these days can be, and decided to make it easier.
And the stuff you’ll find? It’s not just shelf-fillers. It’s everything from real-deal maternity wear to snack-proof toddler plates, bite-sized books, and the latest baby tech (some of it looks straight out of a sci-fi movie, no joke). The best part? You can actually test the products, try them, ask questions, find what you’re looking for. There’s usually a brand rep right there, showing you how the stroller folds or letting your kid gnaw on a sample teether.
And if your little one hits meltdown mode? No worries. There’s a whole play zone where they can crawl, color, or just roll around while you sit down for five peaceful minutes. Maybe even six, if you’re lucky.
What to Expect this Year
This year’s expo will be held from July 3 to 6, with doors open from 10 AM to 9 PM every day. It’s hosted at ICE BSD City, Hall 3A — just outside Jakarta and easy to reach by car or public transport. This year, the organizers are stepping things up. There will be a larger wellness zone, where you can meet reps from hospitals and health clinics. You’ll also see more live demo zones, where brands will show how their products work on the spot.
One returning favorite is the Baby Fashion Show (yes, it’s as cute as it sounds). There will also be daily talks and seminars on real-life parenting issues like picky eating, sleep training, and newborn care. Experts will break things down in ways that make sense. Even better, a few international brands are showing up for the first time, and many plan to launch new products right at the event. Expect fresh faces, new ideas, and maybe even a few surprises.
First Time at FOMBEX? Here’s What You Should Know
Here are a few tips from parents who’ve been there, done that:
· Go early if you can. Weekday mornings are calm. By noon on the weekend, it’s stroller traffic.
· Register online before you go. You’ll skip the long lines and get promo updates. It’s free.
· Bring a big tote (or two). You’ll say, “I’m not buying much,” then somehow fill both.
· Pack snacks and water. For you and your little one. Hangry babies aren’t fun in crowds.
· Wear super comfy shoes. You’ll walk more than you think, even if you just do one loop.
· Baby still naps? Bring a carrier or blanket. There’s no nap pod, but you’ll find quiet corners.
· Use the free kid ID wristbands. Get one at the safety booth. It’s fast and helps if someone wanders.
· Avoid the parking headache. Come early or take a ride-hailing app. Trust me on this.
· Skip the bulky diaper bag. You’ll collect flyers, samples, and way too many wet wipes.
· Don’t stress. Everyone there gets it. Meltdowns happen. Diaper leaks happen. It’s a judgment-free zone.
You’ll walk in wondering if it’s worth the hype and leave already planning your visit for next year. FOMBEX is just that kind of event. Let the kid roam, check your shopping list (twice), and soak up the shared chaos. You’re in good company.
Can’t-miss Booths and Smart Buys
Not all booths are made equal. Some are just fun to browse, but others are must-visits. Diaper brands, milk formula stands, and stroller sellers tend to get busy, so hit those first if they’re on your list. Most brands offer bundles and limited-time promos you won’t get online or in stores. Some booths even give freebies for showing your registration badge.
Don’t skip the baby wearing zone, where you can try wraps, slings, and carriers on the spot. There's a feeding tech section, too, where you can test warmers, sterilizers, and silicone bottles. In 2024, one booth offered 70% off high chairs (yes, seventy). So if you’re planning a big buy, check prices online first, then compare on the ground. You may save more than you think.
It’s More than Just a Fair
Yes, you’ll probably spend money at FOMBEX. But it’s not all about shopping. The real draw is the sense of community. This is a space where people understand the joy and the mess of parenting. You won’t get weird looks if your toddler throws a fit. You won’t be the only one with milk stains on your shirt. Everyone’s in the same boat.
And you’ll leave with more than products. You’ll leave with ideas, tips, and maybe even new friends. You might find a better way to handle teething nights. Or learn how another mom introduced solids. These aren’t things you get from scrolling Instagram — they come from real talks with real people.
Final Thoughts
FOMBEX 2025 is the kind of event that stays with you. It’s helpful, fun, and a bit chaotic but in the best way. Whether you’re a first-time mom, a dad juggling twins, or a caregiver hunting for good deals, this is your space. You’ll find what you need. You’ll learn something new. And most importantly, you’ll feel like you’re not doing this alone.
And hey, if you’re looking to add some serious style to your kid’s closet or score practical parenting finds without breaking the bank, check out MomYom. We’ve got a great lineup of adorable, comfy, and actually affordable fashion and essentials for babies and kids. Have a peek at our collection — you might just find your new go-to shop.
